Cookie Policy - MATSYA FASHION
Last updated: June 7, 2026
What Are Cookies?
Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences, understanding how you use our site, and improving our services. This Cookie Policy explains what cookies are, how we use them, and how you can control them.
Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility.
Examples: Session cookies, authentication cookies, shopping cart cookies
Performance Cookies
These cookies collect information about how visitors use our website, such as which pages are visited most often. This helps us improve the performance and design of our website.
Examples: Google Analytics, page load time tracking
Functional Cookies
These cookies allow the website to remember choices you make (such as your language preference or region) and provide enhanced, personalized features.
Examples: Language preferences, theme settings, wishlist items
Targeting/Advertising Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests. They also help us measure the effectiveness of advertising campaigns.
Examples: Facebook Pixel, Google Ads, retargeting cookies
How We Use Cookies
We use cookies for the following purposes:
- Authentication: To identify you when you log in and keep you logged in during your session
- Security: To protect your account and detect fraudulent activity
- Preferences: To remember your settings and preferences
- Shopping Cart: To keep track of items in your shopping cart
- Analytics: To understand how visitors interact with our website
- Marketing: To show you relevant advertisements and measure campaign effectiveness
- Performance: To improve website speed and functionality
Third-Party Cookies
In addition to our own cookies, we may use third-party cookies from trusted partners to help us analyze website traffic, personalize content, and deliver targeted advertising.
Third-Party Services We Use:
Google Analytics
Helps us understand how visitors use our website
Facebook Pixel
Enables us to measure advertising effectiveness and show relevant ads
Payment Processors
Secure payment processing (Razorpay, Stripe, etc.)
Managing Your Cookie Preferences
Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to:
- Block all cookies
- Block third-party cookies only
- Delete cookies when you close your browser
- Notify you when a website tries to set a cookie
Browser-Specific Instructions:
Google Chrome: Settings → Privacy and security → Cookies and other site data
Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
Safari: Preferences → Privacy → Cookies and website data
Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data
Note: Blocking or deleting cookies may affect your ability to use certain features of our website, such as staying logged in or keeping items in your shopping cart.
Opt-Out Options
You can opt out of specific types of cookies:
Google Analytics
Install the Google Analytics Opt-out Browser Add-on
Advertising Cookies
Cookie Duration
Session Cookies
These are temporary cookies that expire when you close your browser. They are used to maintain your session while you navigate through our website.
Persistent Cookies
These cookies remain on your device for a set period (ranging from days to years) or until you delete them. They are used to remember your preferences and provide a personalized experience on return visits.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We encourage you to review this policy periodically. The "Last updated" date at the top of this page indicates when the policy was last revised.
Questions About Cookies?
If you have any questions about our use of cookies, please contact us:
Email: privacy@matsyafashion.com
Phone: +91 1800-123-4567
For more information about how we handle your personal data, please see our Privacy Policy.